Pricing
Start free, then choose the level of support that fits your life.
START
One-time purchase
Your first strong week.
$27One-time
A guided seven-day start: short strength sessions, mobility, and simple daily habits.
Best for: Beginners or anyone restarting after time off
BUILD
One-time purchase
The flagship KitaFit program.
$297One-time
Strength, conditioning, consistency and sustainable fitness for adults entering or beyond midlife.
Best for: Adults 40+ who want a proven, structured strength plan
BELONG
Monthly subscription
Your ongoing training home.
$59/moFounding-member rate: $39/month
A recurring digital membership with fresh workouts, member tools and community motivation.
Best for: People who want structure and motivation month after month
COACH
Coaching subscription
Coached training with a small crew.
$349/moCoaching subscription
Small-group coaching built on the Strong After 40 method, with live coaching and shared accountability.
Best for: People who thrive with a coach and a group
Coaching subscription
Personal coaching, wherever you are.
$600/moCoaching subscription
A fully personalized plan with direct coaching, regular check-ins and adjustments.
Best for: People who want a plan built only for them
CONCIERGE
Coaching subscription
The highest-touch KitaFit experience.
From $1,500/moStarting at $1,500/month
Fully personalized, high-touch coaching across training, recovery, habits and lifestyle, with priority access to Kita.
Best for: People who want every detail handled with them
Compare
| Offer | Price | Type |
|---|---|---|
| 7-Day KitaFit Kickstart | $27 | One-time purchase |
| Strong After 40 | $297 | One-time purchase |
| KitaFit Club | $59/moFounding rate $39/mo | Monthly subscription |
| Strong After 40 Small-Group Coaching | $349/mo | Coaching subscription |
| 1:1 Online Coaching | $600/mo | Coaching subscription |
| KitaFit Concierge | From $1,500/mo | Coaching subscription |
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