YOUR QUESTIONS, ANSWERED

KitaFit is a fitness and coaching brand founded by Kita, offering strength, mobility, longevity and coaching built around real life. It combines about 30 years of real-world coaching experience with personalized support and responsible AI-assisted guidance.

KitaFit is mainly for adults in midlife and beyond — roughly 40 and up — who want to get stronger, move better and stay consistent. Many programs also suit younger adults and beginners.

Strong After 40 is KitaFit's flagship program. It focuses on strength, conditioning, consistency and sustainable fitness for adults entering or beyond midlife. The self-paced program is $297, and small-group coaching is $349/month.

Yes. The 7-Day KitaFit Kickstart ($27) is designed for beginners and people restarting, and every program scales to your level.

Yes. KitaFit offers 1:1 Online Coaching and KitaFit Concierge, both delivered remotely so you can train from home, a gym or while traveling.

1:1 Online Coaching is personal coaching with a plan built only for you, weekly check-ins and direct coach messaging. It is $600/month.

KitaFit Club is a monthly digital membership with new workouts, member tools and Ask Kita AI support. It is $59/month, with a $39/month founding-member rate.

KitaFit Concierge is the highest-touch KitaFit service: fully personalized coaching across training, recovery and lifestyle with priority access to Kita. It starts at $1,500/month and is by application.

Ask Kita is KitaFit's AI assistant. It answers general questions about training, habits and KitaFit programs in Kita's coaching style. It provides education, not medical advice.

Yes. Steady & Strong 55+ focuses on strength, balance, mobility, confidence and independence for active aging.

Healthy Back is a strength, mobility, posture and movement education program to help you build a stronger, more capable back. It does not treat, cure or diagnose back conditions.

No. KitaFit provides fitness education and coaching only. Talk to your doctor before starting a new program, especially if you have a health condition, injury or take medication.

Yes. All programs, KitaFit Club, 1:1 Online Coaching and Concierge are available online worldwide. Small-group coaching is held locally in the greater San Diego area.

Take the free KitaFit Personal Fitness Quiz for a recommendation, or book a KitaFit call to talk through coaching options.